Creative Advertising Concepts


Creative Advertising Concepts: Invention, innovation, improvisation – strong concrete words that are often misappropriated and overused to the point of meaninglessness. At Fluid Drive Media we pride ourselves on being inventive, innovative, and spontaneous. Because we are, your copy, design, and every piece of content we create for you is unique, in line with the strategy we’ve agreed to, and has an indelible impact on your prospects and customers.

Strong ideas are the mother of good content. Ideas are what drive your advertising message home. And the best ideas are driven by your goals and our experience. When we know where you want to get to, we meld that with what we know from years in the trenches and  up to date research to craft messages that impact your target market and lead to sales.

Regrettably, one idea is never enough. When we plan a creative strategy for an online buy we start with 10 different approaches. At the end of each creative cycle (week, month, quarter) we evaluate how each of those creative approaches worked. We keep the top four and replace the bottom six with new ones (Seth Godin’s idea) .

We have a few examples of our work in our online portfolio. But get with us and find out today how Fluid Drive Media will get your brand in motion and boost your bottom line. Give us a call. Drop us an email. We’d be thrilled to hear from you.



Written by

David is an award-winning creative, media, and brand strategist. He founded Fluid Drive Media to provide the best online, offline, and bottom line creative and media solutions to his clients. Drawing on over 25 years of regional, national and international communications and marketing experience, David leads the firm's client engagement team, providing senior-level strategic counsel and branding expertise. His broad background gives him a one of a kind strategic understanding of the dynamics of business marketing. David has designed and delivered successful campaigns for clients including Sears Home Improvement, CSX, Sony, Six Flags, Career Builder, A#1 AC, and more.