Content Marketing Captures Customers
In the online world, content is any text, article, blog, video, post, or picture you deposit on your website, on a social site (Facebook, Twitter, Linkedin, etc.) or someone else’s website. I recently found this Wiki definition online…
(Content is) a shift – from interrupting your audience with brute-force messaging to designing quality, aligned content and using targeting to deliver it to interested audiences in a manner that adds value, frequently when the audience is already in “content consumption mode”.
The old consumer influence methodology of popping up when least expected (and least desired) just doesn’t work anymore. Marketing has changed. Your customers expect more relevant information. Good content marketing delivers the right meaningful information to the right people when they really want it.
Good content does two things. It informs and attracts buyers. And it makes your website more attractive to Google, Bing, Yahoo, and the rest of the search engines.
At Fluid Drive Media we make high quality content happen for you because content captures customers. Our content team is creative at heart and thoroughly strategic in practice. They write and distribute engaging and entertaining blogs, articles, posts, and video scripts. And they generate all that content in the context of the very specific tailored Content Strategy we put together for you.
The content strategy we work out with you dictates which content gets delivered to which new prospects at which point in their journey to becoming your loyal customers. That way the shopper who’s “just doing a little research” gets different information than the person who’s almost ready to pull the trigger on a purchase. We work within the context of your sales cycle to maximize conversions and sales.
Really creative content that strikes the fancy of a lot of people goes viral and is viewed tens of thousands or even millions of times. It doesn’t happen very often, but viral potential is at the back of every content creator’s brain when they generate media for the web. Going viral in your niche (e.g. military fiber optic connectors) could be 3,000 views. And that exposure could have a huge impact on sales. In short, the best content creates relationships with new customers and improves relationships with existing customers.
Seriously, today’s business development and sales success are all about content. And since Google released their Panda update late in 2011, it’s all about quality content. Let us know if you have any questions about creating quality content. We’ve been doing content for a while so we know the pitfalls and common mistakes that can tank any content plan. Get with us to find out how we can help you define your market, develop a content strategy, and implement it for you.