Media Buyers: An Ad Block on the Olympics or One Unit on the Super Bowl?

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Media Buyers: An Ad Block on the Olympics or One Unit on the Super Bowl?

Which media buy option is the wiser choice, buying a block of ads on the Olympics, spread, let’s say, over two weeks, or one unit on the Super Bowl?

http://adage.com/article/guest-columnists/a-ad-block-olympics-ad-super-bowl/236141/?utm_source=mediaworks&utm_medium=newsletter&utm_campaign=adage

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David is an award-winning creative, media, and brand strategist. He founded Fluid Drive Media to provide the best online, offline, and bottom line creative and media solutions to his clients. Drawing on over 25 years of regional, national and international communications and marketing experience, David leads the firm's client engagement team, providing senior-level strategic counsel and branding expertise. His broad background gives him a one of a kind strategic understanding of the dynamics of business marketing. David has designed and delivered successful campaigns for clients including Sears Home Improvement, CSX, Sony, Six Flags, Career Builder, A#1 AC, and more.

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