Media Buyers’ Display Ads’ Dubious In-View Performance

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Display Ads’ Dubious In-View Performance

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Inventory bought via networks, exchanges most at risk

Are media buyers really spending half of their display ad budgets on wasted impressions?

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David is an award-winning creative, media, and brand strategist. He founded Fluid Drive Media to provide the best online, offline, and bottom line creative and media solutions to his clients. Drawing on over 25 years of regional, national and international communications and marketing experience, David leads the firm's client engagement team, providing senior-level strategic counsel and branding expertise. His broad background gives him a one of a kind strategic understanding of the dynamics of business marketing. David has designed and delivered successful campaigns for clients including Sears Home Improvement, CSX, Sony, Six Flags, Career Builder, A#1 AC, and more.

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