Category Archives: Online Marketing

Interesting info on online marketing, online video, social media, and making a buck in today’s challenging, opportunity-rich, economy are what this category covers. Come here to catch the latest on marketing your brand, your name, your product, and your service to the right market at the most ideal time and in the most engaging way.

Unwanted Digital Ads Turn Off US, UK Customers

Unwanted Digital Ads Turn Off US, UK Customers (from Emarketer) APRIL 19, 2012 Two-thirds say digital advertising is excessive Digital has provided new channels for marketers to reach their audiences. But smart devices have also exposed customers to a dramatically increased number of ads and promotions. A January 2012 study...
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Defining Earned, Owned And Paid Media

Defining Earned, Owned And Paid Media – by Sean Corcoran on December 16, 2009 The terms “earned, owned and paid (aka bought) media” have become very popular in the interactive marketing space today. In fact, taken together they can be applied as a simple way for interactive marketers to categorize...
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