Category Archives: Media

Media: If you want to be on the fast track to lots of new customers today’s advertising world demands you be well represented in traditional media – television, radio, outdoor, direct mail – and “new” or online media. And though we’re more than media, media is a key place to start a conversation about how we can get your business to the next level.

How much of your banner ad budget are you wasting?

How much of your banner ad budget are you wasting? The old adage is that half of any business’ advertising budget is wasted, but who knows which half? In today’s digital ad world you’d think everything is trackable – that you could know exactly when each ad or creative concept,...
more

Lana Del Rey TV Commercials Create Social Buzz

How H&M, Starbucks and Google Became Centers of Attention on Twitter Lana Del Rey Commercials Did the Trick for H&M Last week Ad Age and our editorial partner Bluefin Labs started ranking the brands generating the biggest lifts in buzz on Twitter — but with added insight into the role...
more

Primetime TV Hours Best for Digital Video Ad Completion

Primetime TV Hours Best for Digital Video Ad Completion Read more at http://www.emarketer.com/Article.aspx?R=1009317&ecid=a6506033675d47f881651943c21c5ed4 Compared to TV advertisers, digital video advertisers have a much smaller window of opportunity for captivating viewers. For one, consumers still average a far greater number of minutes watching TV than digital video....
more