David Lamoureux

Creative Testing

Creative Testing http://www.youtube.com/watch?v=VaQmlWYjY1w Today we’re talking about creative testing. What is creative? It's the look of your website, an ad, a slogan, a tagline, a TV commercial or even that logo your favorite 6th grader just cranked out for you. It's anything that represents your brand out...

David Lamoureux

How much of your banner ad budget are you wasting?

How much of your banner ad budget are you wasting? The old adage is that half of any business’ advertising budget is wasted, but who knows which half? In today’s digital ad world you’d think everything is trackable - that you could know exactly when each...

David Lamoureux

Lana Del Rey TV Commercials Create Social Buzz

How H&M, Starbucks and Google Became Centers of Attention on Twitter Lana Del Rey Commercials Did the Trick for H&M Last week Ad Age and our editorial partner Bluefin Labs started ranking the brands generating the biggest lifts in buzz on Twitter -- but with added insight...

David Lamoureux

Epublishing Offers Brighter Future for Magazines and Newspapers

Epublishing Offers Brighter Future for Magazines and Newspapers Slight net ad revenue gains predicted for magazines through 2016 Read more at http://www.emarketer.com/Article.aspx?R=1009372&ecid=a6506033675d47f881651943c21c5ed4#Xh8lbXS1FC5p34Sf.99 ...

David Lamoureux

The Endangered DVR: VOD Could Make It Obsolete

The Endangered DVR: VOD Could Make It Obsolete Networks Hope Increased Content Choices Make Video on Demand an Attractive, Ad-friendly Substitute Read the Ad Age Media Buzz article here...

David Lamoureux

Primetime TV Hours Best for Digital Video Ad Completion

Primetime TV Hours Best for Digital Video Ad Completion Read more at http://www.emarketer.com/Article.aspx?R=1009317&ecid=a6506033675d47f881651943c21c5ed4Compared to TV advertisers, digital video advertisers have a much smaller window of opportunity for captivating viewers. For one, consumers still average a far greater number of minutes watching TV than digital video....