David Lamoureux

Creative Testing

Creative Testing http://www.youtube.com/watch?v=VaQmlWYjY1w Today we’re talking about creative testing. What is creative? It's the look of your website, an ad, a slogan, a tagline, a TV commercial or even that logo your favorite 6th grader just cranked out for you. It's anything that represents your brand out...

David Lamoureux

Marketers Leverage a Mix of Marketing Tools and Tactics

Marketers Leverage a Mix of Marketing Tools and Tactics APRIL 24, 2012 (from Emarketer) Online video and social media advertising are garnering attentionUS marketing professionals are leveraging more tools as they embark on each new individual campaign or program, and social media is taking a larger role in...

David Lamoureux

Video Is a Rising Star Among Content Marketers

Video Is a Rising Star Among Content Marketers APRIL 23, 2012 (from Emarketer) Print, websites and email remain top content marketing formatsCompanies have long emphasized the role of content for providing customers and prospects with useful information and meaningful insight, and the rise of digital distribution and production...

David Lamoureux

B2B Marketers Report Greater Marketing, Media Integration

B2B Marketers Report Greater Marketing, Media Integration APRIL 17, 2012B2Cs more comfortable with mobile and social (From Emarketer)“Integration” is a marketing buzzword of late, no doubt in part due to increased media fragmentation—and growing pressure from executives to master new channels and formats to create a cohesive...