Category Archives: Advertising

Advertising in traditional media – television, radio, outdoor, direct mail – and “new” or online media. But we’re more than media. Fluid Drive Media delivers creative strategies and executions that make your advertising campaigns really work a lot harder for you.

Get more customers! Four steps to more effective ads

Get more customers! Four steps to more effective ads Prerequisites First I’d like to talk about what makes good ads really good – being creative. Videos, ads, and copy are all referred to by advertising professionals as “the creative.” The people who generate “the creative” are called “creatives.” Yes. They...

Where Have the First-Quarter Ad Dollars Gone?

This is a very in-depth article from Ad Age about the sentiment on Madison Avenue this month. “Nobody’s going to be fired for spending on Facebook.” Thus a digital-media executive summed up the sentiment on Madison Avenue as advertisers from American Express to Zappos are trying to stretch every marketing...

Advertising: 5 Reasons To Love Yours

I never thought myself an apologist for advertising until I heard Jason Lanier, Partner Architect at Microsoft Research, in a talk he did at the Interactive Advertising Bureau’s MIXX event last fall. Lanier said “Advertising is the engine that fuels the web. Like TV, it (the web) wouldn’t be there,...