David Lamoureux

Is your website losing you customers?

[caption id="attachment_1794" align="alignleft" width="681"] the thumbs down symbol of social networks that goes out from a computer screen (3d render)[/caption]Is your website losing you customers?Yes, your website can actually lose you customers!  If viewers can’t tell within 5 seconds what you do or who you...

David Lamoureux

Creative Testing

Creative Testing http://www.youtube.com/watch?v=VaQmlWYjY1w Today we’re talking about creative testing. What is creative? It's the look of your website, an ad, a slogan, a tagline, a TV commercial or even that logo your favorite 6th grader just cranked out for you. It's anything that represents your brand out...

David Lamoureux

Digital Content NewFront Players: ‘TV’ Is Just a State of Mind

Digital Content NewFront Players: 'TV' Is Just a State of Mind Can They Get Advertisers to Think About Digital as They do TV? (From Ad Age Digital)By: Michael Learmonth Published: April 16, 2012Web-video producers have been waiting years for TV dollars to move where the eyeballs increasingly...

David Lamoureux

Three in Ten Display Ads Go Unseen by Internet Users

Three in 10 Display Ads Go Unseen by Internet Users APRIL 10, 2012   (From Emarketer)Where ads are purchased from and ad unit size affect display ads' in-view percentageBrand advertisers are accustomed to paying for views—both on TV and online. In the digital world, impressions have...