Great digital content is great marketing

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I have a question for you. What do you really want to change about your marketing? The top answers to that question are, “get more traffic on my website” and “connect with more prospects.” Let me tell you right now that you can increase both traffic and connections with great digital content.

Digital content is any text, graphic, photo, gif, video, audio or animation, available to the public on your website, in social media, and anywhere else, that helps turn strangers into prospects and prospects into clients.

Great digital content tells a story your potential clients can connect with emotionally and will want to share with everyone they know. Watch this.

Passionate Perspective Spot

That’s a great example of really strong content because the demo we’re going after really reacts well to kids. Here’s another spot using emotion to drive home a point.

Betty and Henry Spot

The most important thing to remember when creating digital content is that it’s not about you. It’s not about products, your credentials, or even your golf game. It’s about what you give, in the form of important engaging information, that moves people emotionally.

So, whatever you want to change about your marketing plan, start that change with great digital content. Here’s a related article from L2 Research that further explains the value of great content.

If you ever want to bounce one or two content ideas off me, I’d be glad to talk to you. Just email me and we’ll set something up. No charge. I want you to get as excited about truly great content as I am. Thanks for watching. I hope to hear from you soon.

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Written by

David is an award-winning creative, media, and brand strategist. He founded Fluid Drive Media to provide the best online, offline, and bottom line creative and media solutions to his clients. Drawing on over 25 years of regional, national and international communications and marketing experience, David leads the firm's client engagement team, providing senior-level strategic counsel and branding expertise. His broad background gives him a one of a kind strategic understanding of the dynamics of business marketing. David has designed and delivered successful campaigns for clients including Sears Home Improvement, CSX, Sony, Six Flags, Career Builder, A#1 AC, and more.

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