Life After the Super Bowl: How Spots From H&M and Audi Did POST-Game

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Life After the Super Bowl: How Spots From H&M and Audi Did POST-Game

Bluefin Labs Tracks Ad Airings and the Social Chatter They Generated

Remember the Super Bowl? Or more to the point for this particular publication, remember any of the Super Bowl spots? For today’s charticle, we’re going to remind you about two. Ad Age worked with our editorial partner Bluefin Labs, the Cambridge-Mass.-based social-TV analytics company, to take a look at the post-game afterlife of spots from two very different brands. Scroll down for some context. Click here to see the whole article.

 

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David is an award-winning creative, media, and brand strategist. He founded Fluid Drive Media to provide the best online, offline, and bottom line creative and media solutions to his clients. Drawing on over 25 years of regional, national and international communications and marketing experience, David leads the firm's client engagement team, providing senior-level strategic counsel and branding expertise. His broad background gives him a one of a kind strategic understanding of the dynamics of business marketing. David has designed and delivered successful campaigns for clients including Sears Home Improvement, CSX, Sony, Six Flags, Career Builder, A#1 AC, and more.

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