Where Have the First-Quarter Ad Dollars Gone?

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This is a very in-depth article from Ad Age about the sentiment on Madison Avenue this month.

“Nobody’s going to be fired for spending on Facebook.” Thus a digital-media executive summed up the sentiment on Madison Avenue as advertisers from American Express to Zappos are trying to stretch every marketing dollar. The theory is that wary financial investors will applaud spending on social media because of its lower cost and growing reach. So it follows that the ad dollars flowing to social media are buoying the ad economy at large, right?

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David is an award-winning creative, media, and brand strategist. He founded Fluid Drive Media to provide the best online, offline, and bottom line creative and media solutions to his clients. Drawing on over 25 years of regional, national and international communications and marketing experience, David leads the firm's client engagement team, providing senior-level strategic counsel and branding expertise. His broad background gives him a one of a kind strategic understanding of the dynamics of business marketing. David has designed and delivered successful campaigns for clients including Sears Home Improvement, CSX, Sony, Six Flags, Career Builder, A#1 AC, and more.

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